The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been a part of marketing and traditional business. Recently, however, it seems that funnels are being discussed everywhere online.
Many people want to know more about the marketing concept and the ways it could be utilized in their online business marketing strategies. If you'd like to learn more about the sales funnel for effective Internet marketing I invite you to read on.
What is the Sales Funnel?
A marketing funnel does not necessarily mean the concept of a funnel. The reason for using the word "funnel" to describe this concept of marketing is to aid in visualizing and explaining the sales process from beginning to the end. The term funnel can be utilized to define the sales process due to its more extensive entry point for "Unqualified Prospects" as well as a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects"; these are folks who might require your products or services however, you've not yet contacted them. There will be a lot of opportunities and sales later and you'll have people who have purchased your product or service.
The effectiveness of a lead generation funnel is also due to the capability to monitor the activities of your customers throughout the expanded sales process. Utilizing the sales funnel to determine the amount of qualified prospects at every step, you will be able to determine the number of potential customers who will become actual customers.
The sales funnel lets you to determine where your sales process is not working and where it is succeeding. It also helps you determine if your campaign isn't reaching enough customers. This information will allow you to decide where to focus your efforts and help you reach your goals in marketing. It's used to measure and control the process of selling of customers.
The Front - End or Sales Funnel The top
Your sales funnel's top is the most active and most important area in your process. It requires constant testing. Your creativity and resources will only limit the amount of front-end strategies that you could develop.
The main goal of the front- end is to draw potential customers in and turn them into buyers later in the sales process.
A potential customer is "qualified" when they sign up for the product or service you offer. This is when the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They have taken a step that shows that they may be interested in your product or service.
In order to make your front-end efficient it is essential to direct targeted traffic to your website, blog, squeeze page, or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best methods and resources to do this.
There are a variety of ways to "qualify","qualify" the "Unqualified Prospect". A squeeze page is one of the most effective ways to "qualify" the prospects who are not qualified. It lets you offer something of value, related to your product or services, that customers can get for free or at a greatly discounted price in exchange for their email address. The items offered range from newsletters, video, ebooks, e-mail courses, related reports and more.
The front-end of your sales funnel is the point where prospects are attracted to you. Now what do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back or bottom of your sales funnel is the place where the majority of profits and sales are generated. It usually contains your higher priced products. They are all suitable for the same market, however they are delivered in different formats, like audio, video and live interactions.
The main difference between front and back-ends lies in the type of client and the price of the service or product being offered.
While it's true that just a small percent, say 1-2%, from the overall number of folks entering into your front - end, will be in the back-end. Since a small portion of people spend more money, it's okay.
Front-end products and services might cost less than $100, however back-end products, services and products typically cost between 100 and 1000 dollars. This makes the back-end or bottom of the sales funnel the main source of income for your Internet business, it's also the most predictable and solid part of the sales funnel.
The sales funnel is as complex or simple as you would like to make it, so long as you have the right resources and creativity.
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